After her appointment, while giving an address expressed optimism about African fashion taking over the world stage with events like the FCA despite challenges in the industry.
She said in her address, “Though we have seen a lot of collaborations among Africans in different regions, and the fashion industry as a whole, yet the industry still remains small scale as members of the African fashion industry do not have enough resources that will enable them to have the same global visibility as their peers in other developed regions. This is the reason why Fashion Connect Africa was born.”
According to Victoria Michaels, the vision of the event is to create a global platform that empowers and gives a voice to both the established and upcoming creatives in the fashion Industry. Adding that they believe that regardless of wherever one is located on the continent, so far as one’s crafts meet International standards, it should be made visible, available and accessible to the rest of the world.
The launch was graced by a number of fashion and showbiz personalities. Among them were Martha Ankomah, KOD, Pappy Kojo and Fred Nuamah. Also in attendance was the Head of the European Union. Delegation to Ghana, Ms. Diana Acconcia, and Mr. Akwasi Agyemang, who is the CEO of the Ghana Tourism Authority. Attendees were thrilled by amazing music and comedy performances from Kwan Pa and Hogan The Comedian.
The main event promises to be one of the most monumental events in Ghana’s fashion industry history, a unique and glamorous convergence that would bring together decision-makers, socialites, diplomats, fashion stakeholders, enthusiasts, music lovers, celebrities and members of the Diaspora community.
The event is geared towards promoting the African creative spirit in terms of exposure for both Ghanaian and African fashion industry players as well as bringing together global fashion players and the indigenous African fashion industry on the same platform to share ideas, solutions and find a way forward for the industry.
The FCA was sponsored by the Movenpick Ambassador Hotel, Ostec Ghana, Appolonia City, Vlisco, Woodin, So Aesthetics and supported by Melcom Ghana, Tamis Company Limited, G4S Security, European Union, PWC and Switch Car Rental.