The Management of leading pan-African financial services group headquartered in Nigeria, United Bank for Africa Plc. (UBA) has signed Nigerian afrobeat musician, Wizkid as their Brand Ambassador.
It is hard not to find Nigerian music being played in almost all parts of the world. It is for this reason that UBA will continue to open her arms to the likes of Wizkid and the Upcoming Wizkids.
The partnership between UBA and Wizkid is a lead example of how the brand is moving from just music sponsorship to partnering with artists. It creates a creative and financial collaboration that serves both artists and banks.
According to the General Managing Director of UBA, Kennedy Uzoka, the timing of this news couldn’t have come at a better time as they’ve reached a saturation which is compounded by what the firm sees in the technology space and the only area it needs to address this problem is the medium and small scale sector and that is why UBA is leading this crusade, dedicating it resources to drive this area and change the narrative.
Wizkid disclosed that it has always been his dream to make sure that he tries as much as possible to have a talent from every African region and this is why they are partnering with UBA to create global stars, adding that, UBA and Starboy is one of the biggest footsteps that can ever happen in the creative space. Wizkid ranked 5th on Forbes and Channel O’s 2013 list of the Top 10 richest/Bankable African Artists began his career at the age of 11 and has since risen to become a global icon. He has received over 150 awards and nominations.
UBA is one of Africa’s leading banks with operations in 20 African countries. It also has a presence in the global financial centers; London, New York, and Paris. UBA provides banking services to more than 15 million customers globally, through diverse channels. The bank over the years has actively supported the creative space and continues to invest in entrepreneurs so that they can stand alone because as a Pan-African Bank, it is important that the continent continues to be lifted.