Mina Korewaah Frempong with her label, Korewaah, has been announced as the winner for the 2019 Vlisco Fashion Fund.
The fund is an initiative that supports promising fashion designers to build their skills and strengthen their fashion labels selected Mina for her outstanding creativity and hard work in using Vlisco fabric for her designs.
Mina who is a final year student at Rashford University exhibits a completely unique perspective and approach to design with innovative sculptural cuts.
For winning she received the prize of €5,000 plus an enrolment into a two-week master class in the Netherlands. Mina shares that the journey for her was amazing because she had to do everything on her own from designing to coming out with a collection, which was not easy but learned from it.
According to her aside from the financial support which would go a long way to establish her career, the master class is what she has been dreaming of and added that she loves to learn and experiment a lot, so this part is the best of this award.
The Marketing Director of Vlisco Ghana, Stephen Badu, mentioned that the 2019 contest which started in August was a success like previous contests. Mr. Badu added that Vlisco believes in creating a platform that connects Africa’s fashion talent, creativity with the knowledge and activities of the brand in the African and global context. According to him, Vlisco would continue its relationship with the other finalists in supporting them in the journey of fashion design.
The Director explains that, in the first round, more than 700 applications were submitted to the Vlisco Fashion Fund 2019 team, in which the team reviewed the eligible applications after that, the jury conducted the interviews.
Three nominees per country progressed to the next round whereby the remaining 21 nominees were given Vlisco fabrics and a budget. The challenge given was for them to create a collection of five outfits, a photoshoot, and a one-month deadline.
During the last week in November, the juries reviewed the final collections and selected seven-country winners. Mina truly impressed the jury with her work and has been selected as the winner in Ghana.
The other runner ups right after Mina in Ghana are David Kusi Boye-Doe and Daniel Opoku.